WHEN SUCCESS DOESN'T MEAN
RESTING ON YOUR LAURELS
How we helped a well-know Program Manager step out into a whole new market.
Background
Designated a Coverholder for Lloyd’s of London, MG Skinner & Associates is a program business leader, writing and supporting more than $12 billion of total insured value, nationwide. Since, 1979, they have led the field in insurance programs for apartments, commercial real estate and condominiums. In 2016 they stepped into a whole new market, writing policies through a select broker network for personal condo insurance.
“We are highly satisfied, longstanding users of intouch services. We recently enlisted their help to redevelop our branding and communication approach; a process that included redevelopment of our website, preparation of a trade show presence including a display and collateral materials, and the development of a marketing campaign to introduce a new product line. They accomplished all this within a short deadline and within budget. We place great importance on our business partnership with intouch and look forward to continuing this mutually rewarding relationship.”
| Ryan Skinner, Vice President, MG Skinner & Associates |  |
Success
According to the Foundation for Community Association Research, more than 63 million Americans choose to make their homes in common- interest communities. This represents an enormous opportunity to provide coverage to community associations. We are now working on an exciting plan to address the penetration of this huge market.
Brand & Identity
Skinner Select Insurance Programs comprises insurance programs developed to address the physical needs of apartments, commercial real estate and condominiums, as well as the financial security of those vested in them. We developed new branding for Select Properties, Select Condominiums, and Select HO6 that, while consistent with the MG Skinner image, also developed independent identities for each sub-brand.
Work
Within a short, six-week deadline, we created a new positioning and new branding, developed new content, created a product brochure, designed a display for an important trade show, redeveloped the website, and, initiated a new email to existing and new brokers. On budget and on target.
