And then later, after conversion…
A Welcome Series
Send a series of welcome messages to new customers and you’ll see measurable sales increases when they up-sell and cross-sell themselves.
eNewsletters and Holiday eCards
An email newsletter is used to inform your audience about the latest news, tips, or updates about your product or company. They come in many forms, designs, and layouts.
Some are weekly digests of content, others are used to promote new products or events, provide advice, helpful articles, and promotional events.
Ultimately, the point of an email newsletter is to keep your subscribers connected, engaged, and informed about what’s new with your organization or business.
Referral Programs
One of the best ways to build your book of business is by using a referral rewards program to motivate your present customers to refer you to their friends and family members.
Promotional email
I’m not advocating the old “Spray and Pray” approach to promotional email marketing…it results in low response rates and SPAM complaints. But if you can work with a well conceived list and make your email both highly relative and personalized, you will see usually some decent results. This approach could be used as a lead generator for prospects and as a cross-sell/up-sell tactic for customers.
It should be noted that over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. In fact, automated email campaigns account for 21% of email marketing revenue. – DMA
According to research, such automated emails get:
- 86% higher open rates,
- result in a 196% increase in click-through rates, and
- drive 320% more revenue than normal promotional email
If you’re one of the 69% of marketers who prioritized converting leads into customers as their #1 marketing priority, I hope this content has helped you with your conversion efforts.
In the meantime, good luck in your marketing efforts and call us in when you need our expert assistance. Initial discussions with us are always complimentary.
Sources:
HubSpot: “State of Inbound 2018” Report
Campaign Monitor: What Is Marketing Automation? Blog Post
