Award Winning Landscapes
How we helped a leading Bay Area landscape contractor increase their presence in their home market.
Background
Bayscape Landscape Management is a local, family-owned and operated landscape management company with a thirty year heritage of reliability and performance. From small beginnings, the company has grown to become one of the leaders in the landscaping industry, entrusted with maintaining the Bay Area’s most beautiful commercial and residential landscapes. While the surge in home purchases and renovations meant more business, it also led to a greater need for staff.
“The intouch team has made a major impression on our business. They totally transformed our website, search presence, and significantly upped our social marketing game. They have helped us increase our connection with present customers and prospects, not to mention reaching out to recruit new team members - not an easy task nowadays. We definitely recommend their services to others in our industry who see the value of effective, professional marketing.”
| Tom Ellington, President, Bayscape Landscape Management |
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Marketing Strategy
Because the key to success in the landscape contracting industry is the retention and recruitment of experienced team members, we began our work with the creation of a social media campaign. Social posts featured happy team members and satisfied customers, while an internal incentive program rewarded team members through a referral program and a recognition award program predicated on tenure. Recruitment efforts were further supported by a paid media campaign to attract job applicants. The launch of an exciting and visually compelling website marked the beginning of a customer acquisition program fuelled by targeted email campaigns and social media marketing.
Work
The quality of Bayscape’s projects is their key differentiating factor. So when you visit their new website you will notice an emphasis on promoting their award winning projects. You will also see how powerful visuals convey their work in a way that mere words cannot. This demonstration of their projects is to impress new customers of course, but it’s also to impress career minded individuals as well. The new website represents the creative backbone of an ongoing marketing program using social media plus email and search engine marketing, with the primary objective of conveying the strength of the company’s culture to acquire new staff members and drive in new business.
