Showcasing Talent & Experience
How we helped a leading landscape contractor convey their skills and their work in order to attract and close new business.
Background
Team Dufau is talented, experienced, educated and certified in all areas of landscape design, construction and maintenance. Owner Pete Dufua’s involvement in horticulture began at an early age. He grew up on an Oxnard, California row crop and orchard farm. Since 1972 he has been intimately involved with the care of living plants and trees. Since its inception, Dufau Landscape has consistently won awards while landscaping schools and colleges in every major city in Ventura County.
“Julian Aston and the intouch team lent their expertise to develop a super website that showcases our best work. It has become a great way for us to attract and close new business.”
| Pete Dufau, President, CLT, CWM Dufau Landscape |
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Marketing Strategy
Dufau realized they needed the credibility conveyed through a website to showcase their work and talents. In addition, a great way to automate career minded individuals who are searching the web for work in the landscape industry.
The launch of the website was just the beginning of a campaign to reach out to a broader, but still local community, to attract interest in their brand and generate interest and leads.
Work
The first rate reviews on the Dufau website convey not just the work the company has completed for a variety of customers, but also the depth of the skills they bring to the table. From ensuring the correct landscaping is used in shady areas of a complex to the difficult removal of trees, Dufau’s work with leading builders, HOA’s and building authorities puts them in the forefront of their field. This was the challenge we faced - the need to convey all of that to a website visitor and gain engagement.
