Take A Life-Changing Journey Through Israel
How we helped continue the legacy of one man to help hundreds of people visit Israel.
Background
Visiting Israel was a wonderful, life-changing experience that Stacy Wasserman, founder of L’Dor V’Dor wanted to experience with her family and others. When her father passed away in 2006 she created The Dr. Jesse L. Simon Charitable Foundation to give others that opportunity. Every year since, non-profit L’Dor V’Dor Israel has helped subsidize the cost of hundreds of Jewish adults over fifty-five years of age on a truly life-changing journey through the Holy Land.
“Since intouch Business has helped drive our business and marketing strategy, their thoughtful insight has played a major role in improving our operational efficiencies. Not only that, their strategic marketing approach took our communications to an entirely different level. Today, our new website tells the world that we are leaders in our field and the inquiries we receive from their implementation of a search marketing program are keeping our tours full. They are vital business partners in our successful growth, and by the way, they always stay in touch with their clients!”
| Stacy Wasserman, Founder & President, L’Dor V’Dor Israel |  |
Marketing & Strategy
In the first White Paper we wrote for this client, we uncovered Pew Research indicating that roughly one-in-six people around the globe (1.1 billion, or 16%) have no religious affiliation. This makes the unaffiliated the third-largest religious group worldwide, behind Christians and Muslims, and about equal in size to the world’s Catholic population. This understanding provided further inspiration to create a more recognized entity to lessen further declines in the Jewish population. There is no need for differentiation here, but there is a need for heightened awareness of the entity, its vision and its goals.
Work
The successful, long-term continuation of this non-profit hinged on instituting a new marketing and business strategy that revitalized the brand and help construct a strong infrastructure for future growth. Our business effort started with the conclusion of an arrangement with a new travel partner to stabilize the largest cost center in the business plan. Our marketing effort required the development of a new image communicated via a new, enhanced website, with traffic flow originating from targeted search engine marketing.
Success
We have been privileged to help an individual fulfill a lifelong dream. One that could turn some of the tide of individuals worldwide who are turning away from organized religion of any type. This work has purpose.
