Yesterday. Today. Tomorrow.
How we helped a leading business bank share its roots, celebrate today, and look forward to the future.
Background
Today, a wholly owned subsidiary of Sumitomo Mitsui Banking Corporation, southern California based Manufacturers Bank opened its doors in 1962 to serve the burgeoning garment industry in Los Angeles. In the ensuing years they have evolved into a full-service bank assisting all types and sizes of business achieve their financial goals.
"Julian Aston and his team have provided marketing and business services to our bank and to select bank customers, for over twenty years. We rely on their understanding of our marketing needs and their expertise in our industry to help us market our business banking services at the highest of levels. The longevity of our working relationship should indicate how highly we value our business relationship with intouch."
| Cindy Rude, Senior Vice President & Manager of Marketing & Product Development |
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Work
To celebrate their 50th Anniversary, we helped the Bank share their roots by designing an advertising campaign that conveyed where they came from - more importantly, showed their progressiveness. Dubbed the “Yesterday, Today, Tomorrow” campaign, the main design element used in all print advertising, collateral and branch displays was our photo-shopped graphic featuring the Banks original and latest headquarters building in downtime LA, merged with a futuristic building representing a vision of tomorrow.
Success
The original creative we developed has been so powerful and so exemplifies the progressiveness of the Bank, we continue to utilize it in all their marketing communication. From interactive, in-branch displays to financial statements, from email marketing to customer presentation material, and much more.
