SEO, or Search Engine Optimization is the practice of enhancing a website’s visibility in a search engine’s organic (unpaid) results. The goal is to draw more traffic to a site by making it appear high on the list of results returned by a search engine. It’s crucial for increasing visibility, gaining credibility, and understanding user behavior. […]
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Strategic marketing for small businesses involves the planning and implementation of marketing tactics in a way that aligns with the business’s overall goals, maximizes its resources, and provides it with a competitive edge in its industry. It’s about being intentional, proactive, and customer-focused in all marketing decisions and activities. Here’s a breakdown of some key […]
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Navigating the world of business profits can often seem like a complex maze. How can you effectively increase profits without sacrificing the quality of your offerings or straining your resources? The key lies in a concept that’s often overlooked – Customer Lifetime Value (CLV). This principle takes you beyond the transactional view of customer relationships […]
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In our last blog post entitled “Content Marketing for SMBs: Turbocharge Your Growth” we introduced you to the importance of content marketing. Now we’re following up with an article focused on presenting the top benefits of content marketing to show you how they can transform your business and increase your search ranking, with an emphasis […]
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If you’re a small to medium-sized business owner looking to boost your brand’s visibility, foster customer loyalty, and drive sales, content marketing for SMBs is the key to unlocking your business’s full potential. As a seasoned content marketing consultant, I’ve witnessed firsthand how a strategically implemented content marketing strategy can transform businesses and propel them […]
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What exactly is Vertical Marketing? Visualize your marketing model as the root system beneath a tree. The trunk is the broad category of your industry, which then gets subdivided into narrower branches. These branches might be your specific services or product categories. For each branch, you have an ideal customer. Vertical marketing targets these smaller […]
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There’s no easy answer to this question as the solution is different for every marketer. What is the composition of your target audience? If it skews to millennials, the answer is more often than if your target is skewed older. Is yours the type of product or service that needs to post more often? I […]
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When was the last time you didn’t take a positive or negative comment into account before clicking the shopping cart button or making a purchase of any kind? You’re not alone…93% of consumers say online reviews impact purchase decisions. Not only that, 63% of consumers are willing to pay up to 15% more for a […]
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The word “valuable” best describes good content. Is your reader deriving benefit from your content? Look, there is so much content out there today delivered in so many forms, digital and otherwise, that your content just has to excel. And if you’re wondering about the type of content that will interest your readers, ask them! […]
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How much is a single customer worth to you? Is retention as important as generating new leads? To answer these questions you need to consider the lifetime value of your clients. To determine Customer Lifetime Value means to calculate how much profit you can expect from a single client over their lifetime. Granted, there is […]
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4 proven techniques to sky-rocket your email open rate Email open rates vary greatly for many different reasons, but most important the open rate is most impacted when the recipient of your email believes there is VALUE in the message you have sent. That ‘value’ is represented in four ways: Your From (sender) name. Your […]
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Do you remember the last time you committed to making a purchase of something without ensuring it had a decent quantity of firmly positive reviews, plus four or more stars denoting further approval? I was going to write a story about the importance of reviews and associated stars in terms of the online shopping experience, […]
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A spirited discussion during a networking session this morning helped me realize, once again, the importance of email…and yes, the ‘front-end’ emails like eNewsletters, promotional messaging, welcome and referral emails are all key, but today, more than ever, ‘back-end’ emails are equally as important. What are ‘back-end’ emails? They could be considered follow up emails, […]
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I believe marketing to be an honorable profession, reaching out to the consumer or to businesses with messages that, however contrived they may be, minimally deliver some value along the way. Not so with what I think of as “nefarious marketing” techniques. Ones that take advantage of or attempt to change behavior. One doesn’t have […]
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For some forty years, I have been involved in strategic planning both for my clients, and my own successful companies. It has been extremely exciting to see the results of my approach – some clients have doubled, even tripled their businesses, within as short a time frame as one year! Not only that, they have […]
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It’s imperative that you identify the target audience for your product or service in order that your message reaches those most qualified. Naturally, you need to reach them with the right message and/or offer in order to drive demand, but that’s another subject altogether. Assuming you either have customer data to analyze, or have performed […]
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Data-driven marketing includes strategies built around the analysis of data points that are collected through client engagement. This analysis forms predictions about the client’s future behavior and extrapolates the ideal point of reception. Two things must occur for data-driven marketing to succeed: You must collect the data needed for analysis. There must be a marketer […]
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Why do people keep buying new iPhones? Or video gaming systems? Or cars? Is it that their old ones no longer work? Rather, it’s mankind’s insatiable need to ‘acquire new things.’ Knowing that your customers will never be ‘satisfied’ can work to your advantage. Using email marketing campaigns to promote ‘new and better’ can deliver […]
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I spent the ‘90’s as a business consultant serving small to medium sized businesses in North America. During that time I collaborated with insurance business owners and leaders to develop business plans and presentations, countless times. Sometimes, I was also responsible for scouting for funds, business partners, new clients, and more. During my consulting years […]
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It used to be that companies would send out the same message to each of their customers. As time went on, they realized that grouping their customers made it easier to target their message. This made for more relevant and profitable campaigns. The by-product of this turned out to be an increase in customer retention […]
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