Some years ago, Google conducted an extensive study on how to build the perfect team. After two years, and millions of dollars, they had collected data on almost every team within their company. Their goal was to find the recipe that would turn out a perfect team every time. If you want to grow your business in the coming year, then you need to build the perfect marketing team. To do that, let’s look at what the Google study found.
Google looked at all sorts of variables among their most successful teams and also their least successful teams. What did they find?
NOTHING!
There was no pattern. It didn’t matter if the team was made up of friends, strangers, male, female, culturally different, etc. They couldn’t find anything that would tell them why some teams were more successful than others. So, Google decided to approach the problem from a different angle.
If it didn’t matter who was on the team, then did it matter how the players interacted?
So they started collecting more data, and they started running more regressions and all of a sudden everything became clear. What they figured out was that the way the team members treated each other was more important than who was on a team. Creating an environment where people feel like they can speak, they have to speak, and that others are listening, meant greater team success.
Building the Perfect Marketing Team
So, how can this information help you develop the perfect marketing, team?
You need team members that listen to one another and are not afraid to put forth their ideas. Ideally, a company should partner with a company like intouch Business, that will take the time to learn your company. They should sit and talk with you about your overall goal and help you develop SMART goals to achieve it.
The perfect marketing team is built of team players who know the company, strategic marketing, and how to both lead AND listen.
Since 2006, intouch Business has been conceiving big ideas, visually presented by dynamic creative, supported by a solid foundation of strategy. We love creative ideas and visuals, but we believe what you say or look like must not stray from total support of your strategy.
Companies in California that want to partner with intouch Business and together build the perfect marketing team, can contact us through our web page or by phone.
